Meet AV Digital Marketing: A More Connected Approach to Audience Engagement
The relationship between an organization and its audience extends well beyond the ticket purchase. How audiences discover events, what they engage with and what brings them back all contribute to a longer customer journey.
That’s why digital marketing is becoming a more visible part of the AudienceView client experience.
AudienceView is introducing AV Digital Marketing, the new client-facing name for the Audience Republic capabilities available to AudienceView and Saffire clients.
The new name creates a clearer connection between digital marketing and the broader AudienceView experience, while giving clients access to tools designed specifically for the way live event organizations build and engage audiences.
From Audience Data to Audience Action
Every ticket purchase, campaign interaction and customer relationship can provide useful signals about an audience. The opportunity is turning those signals into action.
AV Digital Marketing helps live event organizations use their first-party data to create audience segments, deliver targeted email and SMS campaigns, automate communications and understand which marketing activities contribute to ticket sales and revenue.
Combined with the ticketing and commerce capabilities across AudienceView, this creates a more connected approach to understanding and engaging audiences throughout their journey.
A New Name for the AudienceView Client Journey
Audience Republic joined AudienceView in 2025, bringing digital marketing capabilities built specifically for live events into the company’s portfolio.
Since the acquisition, AudienceView has continued to expand and integrate these capabilities into the client experience. Updates include a refreshed navigation, contact profiles and improved filtering and tagging within AV Digital Marketing, along with new ways to group related events, seasons and series and view performance across an entire run. AudienceView has also introduced a Marketing Agent to help teams plan and execute campaigns. Together, these enhancements give marketers a more connected way to understand their audiences, manage campaigns and measure performance.
The introduction of AV Digital Marketing reflects that progress and AudienceView’s continued investment in digital marketing as part of the broader platform experience.
For AudienceView clients, AV Digital Marketing is deeply integrated whereby it automatically syncs customer, order and event data to power real time audience segmentation, email and SMS marketing, campaign automation, and revenue attribution. Customer profiles, purchase history and event information flows directly into AV Digital Marketing which eliminates the need for manual exports and keeps ticketing and marketing data up to date. For Saffire clients, the same integration is expected later this year.
Audience Republic will continue to operate under its existing brand for direct customers. AV Digital Marketing is the client-facing name for these capabilities within the AudienceView ecosystem. Explore AV Digital Marketing →
AudienceView is a unified event commerce platform that connects audiences, operations, and engagement across the live event journey. Serving more than 2,400 live event organizations across performing arts, athletics, higher education, live music, fairs, festivals, rodeos, attractions, destinations, and more, AudienceView brings together ticketing, payments, digital marketing, audience intelligence, and event operations to help organizations better understand, engage, and grow their audiences.
Across the AudienceView and Saffire platforms, approximately $3.5 billion in transactions are processed annually. AudienceView is headquartered in Toronto, Canada, and backed by Rubicon Technology Partners. Learn more at audienceview.com
Marcy Dobozy
AudienceView
Marcy.Dobozy@audienceview.com
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