Realty of America taps veteran brokers to lead Carolinas expansion

Realty of America has named Charles Boyett and Allison Watkins to lead its launch in North and South Carolina as the fast-growing brokerage pushes deeper into the Southeast. The move adds seasoned operators to a company that says it has grown to more than 3,500 agents in 25 markets since launching in 2024.

Why it matters: - Realty of America is using veteran leadership to accelerate its footprint in North and South Carolina. - The move gives the brokerage experienced operators to recruit agents and build local presence in two growth markets. - The expansion adds to ROA’s national push as the company scales beyond its existing markets.

What happened: - Realty of America named Charles Boyett and Allison Watkins to lead the brokerage’s expansion across the Carolinas. - Boyett and Watkins will serve as Anchor Partners for the region. - Realty of America was founded in September 2024 and now says it has more than 3,500 agents across 25 markets. - The company says it has become one of the fastest-growing real estate brokerages in the country. - Eddie Garcia is CEO and Founder of Realty of America. - The announcement said the Carolinas launch is part of ROA’s broader national growth strategy.

The details: - Boyett brings nearly 30 years of residential real estate and brokerage leadership experience. - Boyett previously served as Director of Market Development at Coldwell Banker Vanguard. - Boyett later served as Chief Operating Officer at one of the top five organizations at eXp Realty. - During Boyett’s tenure there, the organization grew from about 5,000 to 15,000 agents. - Boyett most recently served at Epique Realty as Chairman of the Founders Board, a member of the Executive Board and North Carolina State Broker. - Watkins brings nearly two decades of real estate experience as both a top-producing agent and organizational leader. - Watkins was the third agent to join Real Brokerage in North Carolina. - Watkins later became the second agent to join Epique Realty in North Carolina and served there as an Area Leader. - Watkins has helped launch and grow new brokerage brands in North Carolina throughout her career. - The decision to join ROA accelerated after Boyett and Watkins met with the company’s leadership team at its national headquarters in Chicago. - Their discussions covered ROA’s business model, culture, agent support, revenue-sharing opportunities, equity model and long-term vision. - ROA says it operates with zero corporate debt and no outside investors. - The platform includes enterprise-level CRM technology and a revenue-sharing model.

Between the lines: - ROA is signaling that local expansion will be led by people with a track record of building agent organizations, not just recruiting agents. - Boyett’s and Watkins’ backgrounds suggest ROA wants to compete on leadership culture and operating model as much as on compensation. - The Carolinas appear to be an early test of whether ROA can translate its national growth into durable regional market share.

What's next: - Boyett and Watkins will work to establish ROA’s leadership presence across North and South Carolina. - The pair will focus on growing the brokerage’s agent organization throughout the region. - ROA said it will continue building its leadership infrastructure and expanding its presence nationwide.

The bottom line: - Realty of America is betting seasoned brokers can help turn fast national growth into a stronger regional franchise in the Carolinas.